Trying to do it all – Why that can affect your business in the long run
Starting and running a business is truly difficult. It can be incredibly scary, isolating and expensive. You are dropping all you have ever known to go out and move into a completely foreign territory. For a lot people, the idea to move out and start your own is not unlike a 5 year old deciding that they hate mum and dad for making them eat broccoli and run away from home with nothing but a Thomas the Tank engine suitcase full of a couple of toys. You have a great idea, but really no idea how to facilitate it.
So you go and get your ABN, register your business name and start promoting yourself to all and sundry. Slowly and surely, orders or sales start coming in and you think you have won the jackpot – this working for yourself malarkey isn’t as difficult as they said it would be. Time might come for you to add some staff, and that is fantastic. But what happens to the business when you make this decision? Are you hoping things will continue along as they had done before? Well I hate to break it to you, but that’s something that won’t happen.
People come to me with problems, admin problems. And I do what I can to help them out. But generally their biggest problem is that they aren’t ready to accept that help.
Processes and procedures are what make an organisation tick – no matter how big or small. You need to get organised and you need to start looking like a professional outfit.
I’m consistently seeing programs that will help you grow your business to 7 figures, and I am sure they are fabulous, however what do you do when you get there admin wise? How do you facilitate that growth?
They say what you focus on will be what comes to fruition, so if you are focussing on building your sales, then I’m sorry but your back end will suffer.
No one person can be an expert at everything. If you aren’t good at something, you just won’t be interested, and that goes for jobs you hate doing, they will take you twice as long and will probably be completed far from satisfactorily. These factors will 100% effect your business by way of public opinion.
The biggest argument I hear from clients is that they can’t afford to get someone to do stuff for them. My response to them, is for the most part, you can’t afford to not get someone to help you.
Have a look at your product offering. Would you buy it? Does it engage your audience? Does it look homemade? Are you losing clients because you haven’t had the “chance” to go back to them yet? Are your kids getting annoyed because you constantly have your head in your phone or sitting at your computer in the office? Did you last update your facebook page 6 months ago and haven’t done anything since? Are all the links on your website still working?
I would like to bring the following to your attention, and if you find yourself nodding your head to any of these, then you simply need to take immediate action.
- Financials? I can’t even find an accountant?
- Processes and Procedures? That note I made is under this pile somewhere…
- I tried getting a logo done. It will do for now.
- I will try and get that flier done this week…
- My email inbox is constantly full and I can’t make a dent in it
- My home life is suffering because I’m at my computer at all hours
- I keep double booking myself
- I’m struggling to keep up with leads, and it’s costing me business
- I don’t know how any of the services I have signed up for actually work or even need them
- Social Media? What’s that?
All of these factors, if not now, will in the near future make you look unprofessional and unreliable. Get your new year off to a good start. Sit down and work out how you will manage the growth for 2016.
You played full out to get these clients, don’t loose them because you didn’t ask for help.
Remember, you went out on your own for a reason, don’t be a slave to your new venture, make it work for you.
Are you a small business struggling to get your backend sorted out? Want to spend more time working on your business than in it? Then click here for more information on how to make that possible.